Prepaid cards as a method of payment in India is rapidly gaining popularity as there is a rise in the disposable income of the consumers, digital shifts and demonetization and other government policies encouraging a cashless economy. The tremendous growth in the e-commerce industry in the country has also facilitated the growth of prepaid cards. Prepaid cards are not only a convenient payment alternative but also safe and provide protection against carrying large sums of money. The prepaid card industry in India is not new; players have leveraged these cards to provide solutions like gift cards, meal cards and other prepaid cards for employees for a long time now. These prepaid cards can be of two kinds: reloadable and non-reloadable. The non-reloadable cards are often termed gift cards and has been a popular option for organizations to incentivize employees or retailers who provide a gifting option which is not products but card that can be used by the receiver to buy products of