Prepaid cards as a method of payment in India
is rapidly gaining popularity as there is a rise in the disposable income of
the consumers, digital shifts and demonetization and other government policies
encouraging a cashless economy. The tremendous growth in the e-commerce
industry in the country has also facilitated the growth of prepaid cards.
Prepaid cards are not only a convenient payment alternative
but also safe and provide protection against carrying large sums of money. The
prepaid card industry in India is not new; players have leveraged these cards
to provide solutions like gift cards, meal cards and other prepaid cards for
employees for a long time now. These prepaid cards can be of two kinds:
reloadable and non-reloadable. The non-reloadable cards are often termed gift
cards and has been a popular option for organizations to incentivize employees
or retailers who provide a gifting option which is not products but card that
can be used by the receiver to buy products of his/her choice.
These cards look a lot like a debit or credit
card but are different as it is loaded with funds before an actual purchase is
done. Unlike the debit or credit card, the prepaid card does not require any
association with a bank account or a valid credit score. This card is a
convenient cashless option for those who do have access to banks or often shy
away from digital banking solutions. These cards are often customized according
to the distributor, for example Logos of organizations are placed on meal cards
and gift cards.
As part of payment networks these cards can be
used to make purchases from any offline or online merchant that accepts cards
as a mode of payment. Many prepaid cards can be also used to withdraw cash from
ATMs. The reason for the increasing popularity of this mode of payment is the
fact that it is more convenient to acquire. One need not visit a bank to issue
these paperless payment cards; it is available with many retailers that are
easily accessible in even rural, and under banked areas of the country.
BANKIT along with other banking solutions and
products provides prepaid cards for its customers through BANKIT partner
retailers. The cards can be activated instantly by providing some basic details
and can be used at any online or offline shop where you pay by cash. With
various customization options, organizations can also get their logos on cards
and get personalized prepaid cards and gift cards for corporate purposes. With
BANKIT you also have options to choose between Physical and Virtual cards (credentials
provided over email to the user).
Prepaid Cards have been in the market since a
long-time. It acts as a great option for those who cannot open a traditional
bank account but is also used by people who do have traditional bank accounts
to minimize the risks associated with frauds online. You can get yours at your
nearest BANKIT retail outlet and can also avail attractive discounts and
cashbacks.
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